Albany International Airport

Changing the perception of a regional airport

problem

Albany International Airport was working to redefine what people expect from a regional airport. With a new master plan in place and major technology investments underway, the airport was focused on creating a “small airport of the future” — one that felt safer, easier to navigate, and better equipped for modern travel. In the wake of COVID, that vision carried even more weight, as safety perception and traveler confidence became central to the experience. The airport’s 90s-era identity and website no longer reflected the scale of those improvements or the future they were trying to build toward. The challenge was to create a more modern brand and digital presence that could better communicate trust, ease, and a clear sense of forward momentum.

solution

The solution started with creating a stronger brand foundation around a new mark that could anchor the broader identity system. We built a more cohesive visual language and applied it across airport signage, print materials, and digital touchpoints, including communications around new safety features designed to increase traveler confidence. That same system carried into the website redesign, where the focus shifted to making the experience more useful and easier to navigate. Alongside updated messaging around safety, we prioritized high-value traveler tools like wait times, parking availability, and other utility-driven features that made the site more practical in the moment.