projects
I design thoughtful products, strong brands, and build cohesive teams
I also tend to start book clubs with my teams… huge sci-fi / fantasy nerd :)
Modernizing a 20+ year-old customer platform through a phased rollout strategy
Transforming a youth development program into a more structured and engaging experience for coaches, participants, and administrators
Making a high-friction public transaction feel clearer, more trustworthy, and easier to complete
Redesigned a customer-facing loan comparison tool to improve clarity, confidence, and conversions.
Helped evolve CapTech’s brand into a more modern, scalable visual system.
Changing the perception of a regional airport
A holistic supplement brand designed to feel grounded, vibrant, and community-driven.
Refreshed a century-old insurance brand and their website to build trust and improve conversion.