projects
I design complex products, lead teams, and make hard things feel simple.
I run a mean book club too. But that's probably not why you're here.
An AI-powered fragrance discovery experience for a top US retailer, designed around how people actually think about scent.
Led a multi-year enterprise platform modernization for a top natural gas pipeline — building a design system that scaled across a 180+ view application and improving usability across a complex, regulated environment.
Approached a nationwide youth development program as a service design problem — eliminating manual tracking, building gamified coaching workflows, and improving consistency across chapters.
Redesigned a high-friction government payment portal — achieving 100% task success, a 4.5/5 ease-of-use score, and an 85% reduction in error resolution time.
Replacing a dense, Excel-based loan comparison process with a digital experience that made high-stakes financial decisions easier for customers and internal teams alike.
Helped evolve CapTech’s brand into a more modern, scalable visual system.
Rebranded a regional airport with a new visual identity designed to shift public perception and strengthen its connection to the community it serves.
A holistic supplement brand designed to feel grounded, vibrant, and community-driven.
Refreshed a century-old insurance brand and their website to build trust and improve conversion.