First Tee | PGA
Gamified a youth golf platform to create a more structured, engaging program experience.
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problem
The First Tee experience needed to feel more consistent and motivating across programs, age groups, and coaching environments. Progression varied too much by location and coach, making it harder to create a unified experience for participants. The challenge was bigger than improving a single interface. The solution had to support kids, coaches, and internal teams while working within the constraints of Salesforce Lightning. It also had to build on substantial prior research, including 11 survey responses, 15 interviews, and 6 chapter visits.
solution
The redesign introduced a more structured, gamified framework that gave participants clearer progression and made the experience more repeatable across programs and age levels. I mapped participant and coach journeys to identify gaps, then used those insights to shape a more cohesive system across the coach app and related touchpoints. The updated designs tested well, with an 84% average success rate, 44-second average time on task, and 4.22/5 subjective ease across core tasks. Testing also surfaced clear opportunities to improve things like filter visibility, badge assignment, and how points, badges, and session-level interactions were communicated.
This project focused on helping First Tee translate its developmental program into a more structured and engaging experience for kids, coaches, and internal teams. The work blended service design, product design, and rollout support.
I served as the primary designer on a service design initiative to gamify the First Tee coach app. The work needed to support different programs, age groups, and coaching contexts while still fitting within Salesforce Lightning.
The redesign was grounded in prior research and validated through usability testing with 8 coaches and program directors across tasks like attendance, badges, trophy case, and leaderboard interactions. Overall results were strong, but the sessions also revealed specific opportunities to improve clarity through better visual hierarchy, filtering, and nomenclature. 
The result was a more structured progression model that made the program easier to run, easier to understand, and more engaging over time. Features like badges, trophy case views, and leaderboards gave the experience clearer motivation and a stronger foundation for consistent rollout across chapters.
year
2022
timeframe
6 Months
tools
Figma
category
UI/UX
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see also
